INTEL GLOBAL
After years of declining brand awareness, Intel decided it was time to break out of being “locked inside” and appeal to a new generation. This fully-integrated global campaign—including TV, digital video, print and digital—aimed to show that, with Intel inside, amazing experiences happen outside. Our challenge was to create a campaign that could work across all our global markets. Our solution was to create a campaign construct that could be modified for each geo. We even created a full playbook as part of the toolkit to show how to customize as needed.
Role: Group Creative Director
McGarry Bowen + Agency Inside
