INTEL BRAND BOOK
To launch our new brand identity, we wanted to bring the guidelines to life by creating a piece that would set the standard for what Intel looks, feels and sounds like. So we set out to create a physical book that could sit on coffee tables and desks, and could be referenced for inspiration. The Intel brand book combines storytelling with editorial-style design and photography to immerse our audience in the amazing real life stories that Intel technology enables.
Brand guidelines were integrated seamlessly throughout, including a fold-out “cheat sheet” poster with the key takeaways. Deliverables included a digital version of the brand book experience including film, and an online portal with a brand guideline toolkit made for creatives and partners.
Role: Group Creative Director
Red Peak + Agency Inside
