GOTMILK.COM
The aim of this gotmilk.com redesign in 2009 was to convey the health benefits in an engaging way. We wondered, what would it be like to discover the place where all the best performance drinks are created? There’d be a drink that promotes healthy hair, one that reduces cavities and even a drink that eases symptoms of PMS... And they’d all be produced by a magical, complicated contraption. It was only fitting that an intricate machine that packages milk, would itself be crafted out of a milk carton. This was the inspiration behind the paper-like aesthetic.
Role: Art Director
